Saturday, January 5, 2013

Fine jewelry in simplicity, size does matter!

The other day I was in a shopping mall and as I usually do, I window shop for major jewelry brands and one pearl set caught my attention (not the one pictured herein :-). The pearls were fixed on the gold parts in a way that was quite tricky. It reminded me of one set we produced that was a bit challenging as well.

The set pictured here is very simple. It is made of gold, diamonds, and pearls. When we created this set, I wanted the pearls to be free inside a cocoon or cage. The somehow challenge of making it was to have the parts holding the pearls be assembled so that 1) no soldering should be visible and 2) solder it without damaging the pearls.

I am not sure how could this be possible few years back but today with the availability of laser welding, it solved our problem. However, even if you solder with laser, you can see tiny soldering marks so in order not to have such marks, the prototype of the parts were done in an interlocking way that the laser solder spot would be hidden as a part of the interlock system.

It is a simple piece but of high end because of the technique, the quality of the finish, and the design. I did not mention materials because for me, jewelry should always have the finest of materials so this is a de facto in high end jewelry. Now how size matters? What I mean by this is that when you have a big brand under your wings, that will make your item sell for big bucks. This set looks much richer than the set I saw of a very renowned International jeweler, and by far cheaper but since it is not branded, it cannot be sold for a high price. Yes, size does matter when it comes to brands.